The Danish Handcraft Guild have been producing stunning designs in counted cross stitch for 70 years. It was first established in 1928, as a national association for preserving the best of traditional Danish embroidery and for promoting innovations in design, technique and application. Now produced by OOE Designs, the aim is still to represent the very best of cross stitch embroidery, with an emphasis on quality of materials and excellence and good taste in design. Their 1ply cotton thread is has a matt finish and is popular with stitchers.